Cincinnati Compass

Connecting immigrants and community for a stronger region

Brand Identity, Digital Design, Naming
Cincinnati Compass

Cincinnati Compass is a virtual navigator which provides resources and connections for immigrants, refugees, expats, international students and others. It was created as a joint initiative between the City of Cincinnati, the Cincinnati Regional Chamber, University of Cincinnati and more than 65 community partners who believe that immigrants and refugees are key contributors to a strong regional economy and a diverse, vibrant community.

Over the course of 1.5 years, Reverb worked with community partners to collect input and design a tool which addressed the needs of Cincinnati’s expanded communities.

Those findings were then translated into a brand, tagline, messaging and full scale website—all community driven and informed.

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